The local behind the logo

Most shopping centres get their logo from an agency. Ours came from a local.

When we put the design out to a community vote, Laura Philpot's logo won in a landslide. A Kingston mum and resident, Laura drew the silhouette of kunanyi/Mount Wellington as you see it from the Spring Farm Village site — with a dotted line tracing the foothills as a quiet nod to the local Aboriginal community and land.

In Laura's words:

"It's my design of the outline of kunanyi (Mt Wellington) as seen from the location of the Spring Farm Village site. Kunanyi stands protectively over Kingston and it will over Spring Farm Village as well. I used dots for the foothills as a small gesture of respect towards the local Aboriginal community and land."

Why it matters

A logo's a small thing. But it tells you what a place is about before you've read a word.

Spring Farm Village isn't an out-of-town brand parachuting into Kingston. It's a shopping centre built for the community, designed around how Kingston actually lives, and represented by a mark drawn by someone who lives here too.

When you see the logo on the doors come opening day, you're seeing kunanyi as a local sees it. That felt like the right place to start.

Thank you, Laura — we loved the local connection you brought to the design.